A video of Kuroshio Sea, the second-largest aquarium in the world has captivated my attention recently. The video was shot by Jon Rawlinson, a Canadian filmmaker and the soundtrack is set to Please Don’t Go by the band Barcelona. Watch the video in full screen mode for the best effect.

At first glance, it’s easy to see how stunning the video is. Being involved in digital marketing, I was as interested in other factors around the video.

1. I’ve put Kuroshio Sea on my bucket list of places to go in my lifetime. That means I’ll have to pay a visit to Okinawa sometime.

I’m a huge salt water aquarium enthusiast and have visited several aquariums around the world. When I visit an aquarium, I am normally more interested in the smaller tanks featuring reef fish and corals than the main feature tank but Kuroshio Sea is downright amazing. The video even gave me the urge to inquire at the COEX aquarium about volunteering there. Some of our clients take a while to grasp the ROI of an Internet video but this is an example of one done right.

2. I had never heard of the band Barcelona before this video but now I have the urge to check out some of their music.

The music matches the video perfectly. Immediately after watching the video, I did two things. Search for more information about Kuroshio Sea and then, I searched for more information about the band Barcelona. Turns out, they created a video response to the video and posted it on Youtube. Unsurprisingly, the Kuroshio Sea video led to an increase in interest of the band and an increase in sales on iTunes.

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